Kingston, Jamaica: VertiCast Media Group has secured the broadcast rights to the FIFA World Cup Qatar 2022™ for the Caribbean. The award of the rights to VertiCast is on a multi-platform basis that includes rights across television, digital and radio as well as on a multi-market basis for 22 markets across the region.
The landmark award of broadcast rights means that regional football fans will have access to all FIFA World Cup™ matches through VertiCast and its partners across TV, cable, radio, mobile apps and online platforms. Following on from its recent Premier League broadcast rights announcement, this award positions VertiCast as the go to source for football fans to watch their most desired football programming.
The FIFA World Cup™ is the most prestigious football tournament in the world, as well as the most widely viewed and followed single sporting event. The FIFA World Cup Qatar 2022™ will be a unique football experience with the usual summer spectacle kicking off in Qatar on November 21 and running through to December 18, 2022 with participation from 32 nations.
"DIRECTV Caribbean is pleased that VertiCast will broadcast and distribute the FIFA World Cup 2022™ across the Caribbean", says Tamara Lalla-Ragoonath, Country Manager at DIRECTV Caribbean. "VertiCast is well poised to showcase all the matches via their robust broadcast platforms and delight Caribbean football fans with high levels of quality and availability across the region."
VertiCast Chief Commercial Officer Carlo Redwood added that the FIFA World Cup™ broadcast rights is a perfect fit within the VertiCast vision. "To partner with DirecTV Latin America for the broadcast of the FIFA World Cup Qatar 2022™ is a privilege for VertiCast and one that we are committed to delivering to the 44 million strong audience in the Caribbean" he explained. "Through our own channels, strategic broadcast partnerships and live watch events, our audiences will have unprecedented access to this blockbuster tournament."
VertiCast, which will launch its broadcast channels Summer 2022, is the first truly vertically integrated media company incorporating broadcast content across all media platforms into multiple markets in the Caribbean.
